GAP

PROJECT SUMMARY

"Rewards" - Produced and Directed for Gap. Gap wanted to launch a major recognition program for store employees and they chose BI to design and launch it. Part of the launch kit for the stores included a DVD. This video was used to show the benefits of recognition and give an exciting overview of the program. We did a one-day shoot in Miami (South Beach) with two cameras, two locations and a host of Gap managers, directors, employees and great clients.